Case Study /
MARCHE PUBLIQUE DE MONTREAL
Les Marchés Publiques de Montréal (MPL) is a collection of local merchants that come together to brighten Montrealers’ fridges and pantries with beautiful and fresh products all over the town, in a welcoming and fun ambiance. It’s easy to find packaging crafted with love and care on the shelves of some of their merchants’ stores.

The mandate was to help the brand create their own branded packaging for a product made in association with local productors. Specifically deciding to sell limited edition cocktail syrups with flavour choices of pumpkin, rhubarb and basil, the challenge was to create a bottle that would enhance the product and promote its local sources. After plenty of back and forth, I decided to go for something bright and colourful, for something that would make people crave the addition of a flavour punch to their favourite drinks.
Three bottles on a white background, one standing on a rock, one standing besides and one laying on its side.
The gradient visual is inspired by my favourite part of any pretty drink; the beautiful gradient created in a drink from its layers. It’s an invitation to blend it into something else, to create something new. On a more visual side, it also helps give dimension to the bottles, and makes the colours feel even more interesting.
The paper I used to create the label has a bit more grain to it, which helps keep a more local feel to it. It becomes a precious object that feels put together with love, specifically meant to brighten your kitchen. It was important for me to make sure these limited editions were crafted in a way that would matter to the clientele.
Close up of the bottle caps on white backround.
Three bottles on white background, two standing on a rock and one besides. The bottles are in different rotations, showing the back of the label.
The numbering system is something I wanted to integrate so that, as the years would go by, it would be easy to feel as though a collection starts to build itself. I think that, especially in the case of limited edition bottles that are signed by the productors directly, it is a nice touch to keep track of the variations made.
Close up of the labels on three bottles reflecting in a mirror with a natural ground background.
I ended up going with very bright monochrome colouring for them, hoping to really convey the fact that these syrups have a concentrated taste. It was important for me to balance refinement of the design with it being bright and fun, making something that brightens up the table at any event, and that makes people interested in it.
I used evocative words at the top and bottom of the label to help customers make a choice when it comes to flavour. Not everyone knows what to expect out of a pumpkin syrup, after all. These descriptions inspires users on how to enjoy the syrups.
Three bottles standing in a diagonal on a rock amidst greenery.
It's soap in these bottles btw. don't Drink them.
Interactive element.