The name for the book came to me after realizing just how much Moses talks about Regina. He is a very modest artist who always reminds others of where he came from. It got me interested in the concept of inspiration versus the artist itself, and curious about who has the upper hand when it comes to success. Is his work good because the models gave everything they had or thanks to his intricate ability to capture the beauty of others?

The barcode was an audacious choice. A lot of people questioned me on it, but I stood strong in my convictions. How could I dare put an element that would detract from the beauty of the muse? The individual, on the other side, who is only a number and often overlooked, could take on the task of receiving the barcode. Considering how outside of the usual rules this choice was, I did not shy away from making it a bold graphic element.

The images on the cover were laid this way so that a conflict can happen visually when two books are put next to each other. It was important to me that the gun pointed toward the reader when used on its own though, as I believe that as viewers of art, we cannot escape playing a role. We are the people with the power to choose what part of the art we engage with (the art or the artist itself).

When it came time to turn the book into an app, I decided to use a very conceptual approach to base my design choices on. I wanted to keep the tension from the physical book by creatively using the content itself. It ended up becoming this interactive layout in which the user makes an active choice between covering up the artist’s story with his artwork or casting it aside to dive into the texts.

To create an atmosphere that blends in both of Moses’ very personal experience and current work, I used sound as a tool. I recorded somebody humming, coming closer and further from the microphone, to simulate someone else in the house, forcing the user to focus on their exploration of the app while feeling comforted by the feminine presence. Using camera noises also allowed me to create the illusion that the viewer is alongside Moses while he works, making them feel closer to the art they see.